Getting guests in2 min read

Event ideas for restaurants and bars that fill slow nights

Trivia, a tasting or a vinyl night can turn your slowest Tuesday into the night people plan around. Formats, steps and the numbers.

Looking for event ideas for restaurants and bars makes sense when one night of the week just won’t take off. A recurring event gives people a reason to go out on a Tuesday, and gives you something new to post on Instagram every week.

8 event ideas for restaurants and bars

EventWorks best inExtra cost
Team triviaBars and brewpubsLow: prize and host
Vinyl nightBars and cafésAlmost none
Wine, beer or vermouth tastingWine bars and brewpubsLow: suppliers often chip in
Themed tasting menuRestaurantsMedium: dish testing
Empanada or latte art classCafés and bodegonesLow
Match on the big screenBars and parrillasLow, watch capacity
Merienda with board gamesCafésAlmost none
Live acoustic musicParrillas and bodegonesMedium: musician’s fee

How to run an event step by step

  1. 01

    Pick the night

    Check sales by weekday and take the slowest, never your Friday.

  2. 02

    Make it repeatable

    Same day and time every week, so people put it in their calendar.

  3. 03

    Set a clear price

    A minimum spend or an event combo (pint + fries) instead of a bare entry fee.

  4. 04

    Announce two weeks ahead

    Instagram, a sidewalk chalkboard and servers at every table.

  5. 05

    Measure

    Covers and average check against a normal Tuesday, plus how many came back another day.

Example: what a Tuesday trivia night brings in

A craft brewpub in Villa Crespo does a typical Tuesday of 12 covers at 15,000 ARS each. With trivia, 36 people show up and the average check dips to 14,000 ARS, because almost everyone orders the event combo.

Tuesday sales, ARS
Normal Tuesday180,000
Trivia Tuesday504,000

Illustrative example, before food costs, prize and host.

Even after 60,000 ARS for the prize and host, the event pays for itself. And if some of those teams come back on a Friday, that’s where the real profit is. For other empty time slots, see how to fill a restaurant midweek.

What kind of event works for a small bar?

Trivia or a vinyl night: no stage needed, low cost, and you can repeat them every week without changing the menu.

Should I charge an entry fee or a minimum spend?

Usually a minimum spend or an event combo. A bare entry fee puts people off and doesn’t add to kitchen and bar sales.

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