Guides for restaurants

Articles for restaurant owners

How to attract guests, build a loyalty program, run promotions that don't eat your margin and sell more at every table. Practical guides with real-world examples.

Getting guests in

Restaurant referral program: how to run a “bring a friend” scheme that works

How to turn word of mouth into a measurable system: what reward to give each side, which rules stop abuse and which mistakes kill a program.

3 min read

Loyalty

Restaurant loyalty programs: 5 types and how to pick the right one

Stamps, points, cashback, tiers or a paid club. There is no single best program, only the one that fits how often your guests come and what your margins allow.

3 min read

Getting guests in

How to attract customers to a restaurant: 15 low-budget ideas

You don’t need an expensive campaign to fill tables. These 15 ideas cost little and work for a neighborhood café, a parrilla or a craft beer bar alike.

3 min read

Promotions

Restaurant promotion ideas: 12 that won’t kill your margin

Buy-one-get-one fills the room and empties the till. These 12 promotions bring people in and protect profit, with numbers to compare.

3 min read

Getting guests in

Google Maps for restaurants: how to show up first when people search nearby

When someone searches “steakhouse near me” in Palermo, Google picks who to show in seconds. Here is what you can control and what you can’t.

3 min read

Loyalty

How to win back lost customers at your restaurant

Most guests don't leave angry. They simply forget about you. How to spot them early and give them a good reason to come back.

3 min read

Loyalty

Digital stamp card: why “buy 9 coffees, get the 10th free” still works

It’s the simplest loyalty program there is, and that’s why it works. How to set up a digital stamp card guests actually complete.

2 min read

Getting guests in

How to fill a restaurant on weekdays: ideas for the dead hours

Saturday is packed; Tuesday at 5 p.m. you have three tables. Practical ideas to fill off-peak hours without giving your margin away.

3 min read

Getting guests in

Influencer marketing for restaurants: how to do it without wasting money

A pretty post doesn’t fill tables. How to pick the right influencer, what to offer and how to know how many guests they actually brought in.

3 min read

Reviews & reputation

How to get more Google reviews for your restaurant (and handle the bad ones)

Most happy guests never write a review unless someone asks. How to ask at the right moment and answer the bad ones calmly.

3 min read

Sales & check size

How to increase the average check in a restaurant without pushing guests

Adding ARS 2,000 per guest is often easier than finding new guests. The levers that work and how to measure them.

3 min read

Loyalty

Restaurant birthday promotions: get the party booked at your place

The birthday guest rarely comes alone. A good birthday offer doesn’t give away a dinner: it brings you a table of six.

2 min read

Promotions

How to calculate if a promotion is profitable (before you launch it)

A 20 % discount doesn’t cost you 20 % of your profit: it costs a lot more. The math, step by step, with numbers in pesos.

2 min read

Getting guests in

Event ideas for restaurants and bars that fill slow nights

Trivia, a tasting or a vinyl night can turn your slowest Tuesday into the night people plan around. Formats, steps and the numbers.

2 min read

Promotions

How to create restaurant combo meals that raise the check, not your costs

A well-built combo saves the guest a decision and leaves you more money per table. A badly built one sells more and earns less.

2 min read

Loyalty

Restaurant customer database: what to collect and how to stay legal

Your server knows Carla comes in every Thursday afternoon. If he leaves, that knowledge leaves with him. Here’s how to build a guest list that’s useful and legal.

3 min read

Getting guests in

English menu for tourists: how to win over foreign visitors

A tourist decides where to eat in two minutes, standing on the sidewalk. If they can’t read your menu, they keep walking.

2 min read

QR menu

QR code menu for restaurants: a guide to setting one up in an afternoon

There’s a long way between “a PDF on Google Drive” and a menu that sells. What to choose, how to build it in an afternoon and which mistakes to avoid.

3 min read

Sales & check size

Menu engineering: which dishes make you money and which don’t

Your bestseller may not be your best earner. Menu engineering crosses sales and margin to decide what to feature, what to fix and what to drop.

3 min read

QR menu

How to take food photos for your menu with a phone

No photographer or camera needed: a phone, a window and half an hour before opening give you photos that sell.

2 min read

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